• Will my children be able

    to afford the care I need?


Long Term Care Planning, the Best Way to Show your Love

This Valentine’s Day, after the sweet words and treats, consider an even better gift for your loved ones – a long term care insurance (LTCI) policy. I know, I know, not as picturesque as a dozen red roses, or as glamorous as jewelry. However, if you love your family, your savings, your peace of mind, and your retirement, it may be the best thing you ever purchase. Are you ready to show your love? Continue reading

LTC Consumer Announces New National Sales Manager and Expanding Team

2019 experienced record sales as consumers were eager for long-term care planning solutions.

Today, LTC Consumer announced that due to record growth they will be promoting Richard Horowitz as a new National Sales Manager. Horowitz will be heading up a second team of LTC insurance specialists and hopes to offer unprecedented technology and sales approaches to create an exceptional consumer experience. “I’m very excited,” he said. “Dedication and hard work paid off, and I’m really looking forward to expanding our internet sales team and helping many more people with their long-term care planning.” Continue reading

Times Square Takeover Hopes to Cure ALS, Alzheimer’s, and More

NFL players wearing pink shoes, actors wearing red ribbons, talk show hosts pouring buckets of ice water over their heads. Seemingly silly things to solve very serious issues. The best way to encourage research funding for today’s diseases is to get them noticed. Next week I AM ALS and other advocates are gathering in New York’s Times Square and taking over nearly a dozen screens to show the world that curing one disease, amyotrophic lateral sclerosis (ALS), could also help cure other progressive neurodegenerative diseases such as Alzheimer’s, Parkinson’s, Multiple Sclerosis, and many more. They say together we can change the world. Continue reading

8 Thoughtful Gifts for Caregivers in 2019

We did it! We got through Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday! Phew! High-Five! Now we can focus on showering some appreciation on the amazing caregivers in our lives. Last month was National Family Caregivers Month, so we thought this month we’d provide a meaningful caregiver’s gift guide for the 2019 holiday season. Continue reading

Giving Back: Adopting a Senior for the Holidays

Tomorrow almost my entire family will gather for a delicious Thanksgiving meal, and we’ll gather again for Christmas less than a month later. I’ve been to several Friendsgivings and I’m sure there will be plenty of holiday parties as well. We are very blessed in that way. Other people are not so lucky, especially the elderly. Many older people spend the holidays alone. Spouses have passed, children have moved far away, and friends no longer drive. The thought of this inspired me, and I hope to inspire you, to adopt a senior this year for the holidays. Continue reading

When Forgetfulness Becomes a Concern

If you’re like me, anytime there’s anything wrong with you, you look it up. Why does my fingernail have a strange white mark? Do I have a vitamin deficiency? The ever-ready world wide web is a blessing and a curse. As many people get older and find themselves becoming a little more forgetful, they often wonder about scarier things. If I lost my keys, is that a sign of Dementia? I thought today was Friday, is that a sign of Alzheimer’s? My grandmother would call these “senior moments” and would usually just laugh them off. The not knowing can be scary, and there are a few ways to tell the difference between simply getting older, and perhaps having a medical condition of concern. Continue reading

The Secret to a Successful Retirement: Partnership

The goal of a successful retirement is to be able to do what you want, when you want to. You want to have money for necessities like housing, food, and medical bills, while still being able to travel and spoil your grandchildren. Unfortunately, a long term care (LTC) event can often foil many of those plans. The secret to a successful retirement is to purchase a Partnership-qualified Long Term Care Insurance (LTCI) policy. Continue reading

Thanksgiving sets the table for Long Term Care Awareness Month

As you prepare to sit down with your extended family in three weeks to celebrate Thanksgiving, keep in mind that November is also National Long Term Care Awareness Month. This observation month was developed in 2001 by the American Association for Long Term Care Insurance, and the goal was to encourage people to develop a plan for retirement, to protect their wealth and their relationships, and to look into long term care insurance. While it may be an awkward conversation to start, it’s an important one to have. Continue reading

Why Sandwich Generation and Silver Tsunami are Terms you Should Understand

There are many terms tossed around in the long term care world. Activities of daily living, benefit triggers, and cognitive impairment. Contingent nonforfeiture, indemnity, and spending down. But there are two terms that are very important to know and to understand as we get older, plan for our retirements and consider purchasing long term care: Sandwich Generation and Silver Tsunami. Continue reading