November ushers in the beginning of the busy holiday season filled with family and friends. But did you know November is also Long Term Care Awareness Month?

As family and friends gather during the holidays to share food, laughter, and memories, it’s an important time to talk about the future while you’re together in one room. Long Term Care Awareness Month helps draw attention to the important conversations families should have about planning for the future and long term care needs.

Here’s what you need to know about Long Term Care Awareness Month and the tools or resources available to help you have the conversation with family.

How Did November Become Long Term Care Awareness Month?

It started back in 1991 with Jesse Slome of the American Association for Long-Term Care Insurance. He created the month to increase awareness of the issue of long term care and draw attention to what families are facing. The month received Congressional recognition and has been declared by several Governors and Mayors as an important month to be remembered.

What Is Long Term Care Awareness Month?

Keep in mind, it’s not a month dedicated to the awareness of long term care insurance. There’s a lot more to long term care than just the financial side. The issue of long term care affects families financially, emotionally, physically, and mentally – and many fail to realize the extent of this until it happens to them.

Long Term Care Awareness Month is about educating the public on the importance of long term care planning and encouraging families to start the conversation early rather than waiting until it’s too late.

What Happens During Long Term Care Awareness Month?

Many individuals and entities such as top LTC insurance carriers offer education for individuals and families on the risks of long term care and offer solutions to help ease the burden. For many, long term care isn’t a matter of if, but when.

At LTC Consumer, our goal is similar. We draw attention to the issue by offering the education and information you and your family need to make wise decisions for your care and your future. Each day, we work with individuals one-on-one through by phone and screen share to educate you on your options and help you find the best solution based your individual and family needs.

There’s never a one-size-fits-all solution for long term care, but with over 25 years of experience helping families build a plan and secure their future, we can help you as well.

Watch for more information and helpful articles in November to answer your long term care questions, and browse our resource library with helpful tips and resources. If you’re curious about the price of covering your risk with long term care insurance, our instant LTCI quoting tool allows you to design your own plan to fit your budget.

In addition, a Long Term Care Specialist can help you by customizing your plan with additional features to give you the coverage, discounts, and flexibility you need. Get in touch with us to learn more.

LTC Consumer is an independent, free online service to help consumers understand what long term care insurance is, how it works, and how to evaluate coverage options. Our mission is to provide an educational, no-pressure resource for learning about long term care planning, with the opportunity to speak with specialists who can help them.