Help End Alzheimer’s on The Longest Day

More than 5 million Americans currently have Alzheimer’s. It is the sixth leading cause of death in the U.S. Caring for a loved one with Alzheimer’s and other dementias can drain assets, destroy retirement plans, and put a huge strain on families. Currently there are only treatments for symptoms, but no way to stop or slow progression of the disease itself. On The Longest Day join the Alzheimer’s Association in their fight to end Alzheimer’s.

What is The Longest Day?

The Longest Day is a fundraising event organized by the Alzheimer’s Association. This year it falls on June 20 – summer solstice - and the day with the most light. They chose this day because the fight against Alzheimer’s is a fight against darkness. Every day caring for someone with the disease can feel like the longest day. And every day experiencing Alzheimer’s probably seems like the longest day as well. The slogan for this year’s event is, “The day with the most light is the day we fight.”

"The day with the most light is the day we fight."

How to Get Involved

If you’d like to get involved, first head over to www.alz.org and register as a participant. You can pick an activity you enjoy and create a fundraiser out of it. A group exercise, a sports competition, games, hobbies, art, the ideas are endless and there are more suggestions on their page. After you choose you have to spread the word. Text everyone you know, make up print advertisements, get on social media, and send out emails. Get creative! This year the association is asking that everyone follow any COVID-19 restrictions necessary and be safe.

Where Your Dollars Go

The money you fundraise for the Alzheimer’s Association goes toward care, support, research, awareness, and advocacy. The group helps with in-home care, support groups, and a nationwide hotline, as well as investing in the top research projects and trials. Funds also help pass legislation and assist in recruiting top advocates for the disease. The Alzheimer’s Association is an accredited charity with only 18% going to fundraising efforts and 5% to administration. So, your dollars are hard at work.

"In honor of The Longest Day and those suffering from Alzheimer’s and other dementias, make sure your family is protected from a long-term care event."

Protect your Loved Ones

In honor of The Longest Day and those suffering from Alzheimer’s and other dementias, make sure your family is protected from a long-term care event. Speak to a specialist about long-term care insurance and find out if your future is secure. Not everyone needs coverage, but everyone needs a plan.