Big Changes at LTC Consumer’s Parent Company, MasterCare America

Last week, MasterCare America, Inc., a national long-term care (LTC) insurance brokerage, announced the promotion of Nathan Sanow to Company President. As the previous Director of Sales and Marketing, Sanow has managed MasterCare’s expansion in the LTC market for 8 years, and is excited to step up and lead the company in the execution of its growth strategy. “I’m very humbled and excited for the opportunity to lead this remarkable company,” he said. “Our future is bright as we build on our company legacy and values of helping consumers protect what is most important.”

Mike Skiens, owner and current President of MasterCare America—who will be moving to the role of Chief Executive Officer—stated that he is pleased to have someone as qualified and talented as Nathan move into the leadership position of President. “He is a highly skilled and driven professional with a strong track record of success in our market,” Skiens said. “MasterCare has enjoyed many years of growth through innovation, helping consumers in the long-term care insurance planning market. The results and reception of our internet-based business model have been strong, and we see Nathan as the right leader for managing the future growth of our company.”

"MasterCare has enjoyed many years of growth through innovation, helping consumers in the long-term care insurance planning market. The results and reception of our internet-based business model have been strong, and we see Nathan as the right leader for managing the future growth of our company.”

-Mike Skiens, former President

Commenting on the company’s expansion and the challenges—and opportunities—ahead, Sanow said, “I feel privileged to be the leader in a company with such a strong legacy of success in the long-term care market.” He believes that the future of the LTC planning market is on the verge of significant growth as more people see the risk of LTC and the need to plan for secure retirement.

MasterCare America, Inc., is an insurance brokerage specializing in LTC insurance and asset-based hybrid LTC product sales. The company mission is to help financial professionals find the best LTC insurance solutions for their clients. The organization’s vision is to be the finest, most innovative LTC solutions firm, helping people protect what is most important.